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Understanding the Digital Tourist – Put yourself in their shoes

28 April 2016 at 9:30 am - 10:15 am
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Sixty-five percent of all tourists under the age of 35 view their smart phone as an essential travel companion. You need to know how they are using technology to plan, experience and review their trip. What do they need to see to keep them interested and engaged? Knowing exactly who you’re trying to target makes your job easier and makes better use of your budget. We’ll be exploring how to make use and sense out of the abundance of data and resourcesb currently available; to help you understand your particular visitors better. This session will take you on the tourist’s digital journey – discover how they will find you, engage with you and ultimately help you to build your business, even long after they have returned home.

GUEST SPEAKERS
Gordon Pearson
WOW Scotland
www.wowscotlandtours.com
Caroline Gregory
The Lovat Loch Ness
www.thelovat.com
REGISTER AT
www.hie.co.uk/tourism-webinars