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Understanding Digital Tourism: Why it is crucial for your business

26 April 2016 at 9:15 am - 10:15 am
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The consumer experience of the travel industry has been transformed by digital technology and has proved to be the catalyst for a shift in travel mentality. People prefer to see themselves as travellers rather than tourists. They are now connected directly and learn from the rest of the world first hand. This offers your business an enormous opportunity. This first webinar in the series will explain what digital tourism means in 2016, why it’s important for you and how you can use technology to transform the performance of your business. We will be discussing digital channels for marketing, managing your reputation, thinking ‘mobile first’ for bookings and looking at the day to-day operations and interaction with visitors.

Shane Wasik
Basking Shark Scotland
Beppo Buchanan – Smith
Isle of Eriska Hotel