The Power of Inclusive Marketing Workshops with VisitScotland

We continue to work in partnership with VisitScotland, to bring you more events in our ‘Accessible & Inclusive Tourism Series’.

Each event is designed to support Edinburgh’s tourism and hospitality businesses to develop their offering to the inclusive tourism market, helping Edinburgh to become a more accessible and inclusive destination. 

This autumn, we are running 3 events:

1. The Power of Inclusive Marketing workshop
Wednesday 17 September, 11am – 12pm (Online)

2. Creating Welcoming Spaces: Inclusive Design for Tourism workshop
Thursday 2 October, time tbc (Online)

3. Edinburgh Tourism Talks: A peer-to-peer learning session on Accessible & Inclusive Tourism
Wednesday 29 October, time tbc (Online)

1. The Power of Inclusive Marketing – Wednesday 17 September, 11am-12pm

In this webinar we’ll explore:

• Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently choose your business.
• Inclusive marketing in action with expert Carrie-Ann Lightley (Accessible Travel Writer & content creator), who will share practical tips on how to use photography, content, and messaging to authentically connect with this growing market.
• Support tools and resources available through VisitScotland’s Business Support Hub to help you implement what you’ve learned and enhance your visibility to inclusive travellers.

This workshop will be conducted online via Microsoft Teams, and will be recorded.

Book Now