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Personifying your Brand for Success on Social Media

15 May 2018 at 9:30 am - 12:30 pm
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Digital Tourism Scotland and ETAG

Brand Personification is one of the key strategies that can help you improve your social media success.

Consider the intent of your potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover ‘their’ news and then perhaps, discover new products, trends, services or experiences.

Humanising your brand can help you capitalize on the opportunities social media communication platforms offer businesses and will also support you in identifying content and conversations that will connect with your audience.

Developing your Brand Persona will help you develop your brand’s personality. In a competitive market, personality can go a long way to help you stand out from the crowd.

Join this workshop to develop your brand persona.

Lesley Wood has 30 years business experience with 18 years in digital marketing and social media. Lesley has delivered over 300 workshops on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. 1-2-1 tourism consultancy clients include The Hideaway Experience, Piersland House Hotel, Highland Experience and the Scottish Maritime Museum.

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.

DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


Digital Tourism Scotland Partners

Where ?

Radisson Blu Hotel, Edinburgh

"Great Scots Hall", Royal Mile, , EH1 1TH