During our workshop, we will learn and discuss:
•The importance of having a positive online reputation and how this can positively support your marketing efforts
•How to listen to what people are saying about your brand
•Receive tips on how best to respond to online reviews – both positive and negative
•Work with fellow attendees to create appropriate review responses
•Become aware of the necessity and benefits of trusted and reputable online marketing
•How to control the discussion
About the Speaker
For the past 20 years, Lesley Wood has worked in digital agencies, managed web and app builds, developed digital marketing campaigns and delivered digital marketing training across a wide range of topics to in excess of 6,500 delegates. Lesley supports businesses in identifying who to socialise with online, how to improve organic reach and build a positive brand reputation.
Lesley’s previous client base includes The Oxford Farming Conference, The University of Edinburgh, Edinburgh, Centre for Carbon Innovation, Digital Tourism Scotland, Agile Solutions, Scottish Enterprise, Arnold Clark, Visit Scotland, Hospitality in Tourism (HIT), House of Cheviot and Edinburgh Tourism Action Group.
ETAG Event conditions
ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.
ETAG reserves the right to cancel any booking at its discretion.