Masterclass: Multi-screen/Multi-channel Ecommerce

Implementing an ecommerce platform is one of the biggest technical decisions that a retailer can make. Mobile, social and the Internet of Things are transforming the trajectory of the customer journey.

The straight shot from discovery to checkout no longer exists. Instead, it has been replaced by a zigzagging, interwoven path of touch points, screens and interactions. A successful re-platforming can be the key to effective multichannel growth and can future-proof a retailer against ever-changing consumer demand.

The Masterclass will show the keys on how to develop and implement a multi-channel ecommerce strategy, such as:
· Maximising the mobile opportunity;
· Understanding the new needs and experiences of the user;
· How to offer customers a variety of experiences and ways to buy, including brick-and-mortar stores, online shops, telesales, mobile commerce, etc.
· Transactions from browsing to buying and returning, as well as pre and post-sale service.

Speakers:
Margaret Robertson, European Marketing Director, Canvas Holidays
Cat Leaver, Head of Marketing, Alienation Digital

For further information, please visit ScotlandIS