HomeEventMarketing your Tourism Business out of Lockdown
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Marketing your Tourism Business out of Lockdown

18 June 2020 at 10:00 am - 11:30 am
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As we approach a new phase out of lockdown we look at what tourists want from the market with a focus on Scotland.

Scotland is slowly easing it’s way out of lockdown and 56 Degree Insight have been carefully researching and monitoring consumer attitudes, confidence and the requirements of the Scottish tourism sector.

Further research specific to the prerequisites of visitor attractions has also been completed by a private group of Scottish tourism businesses, looking at the use of technology to help them re-open and recover with confidence.

Join us in this webinar to understand what the results mean for businesses in terms of offering tourists a safe and pleasurable tourism experience and help debate future digital marketing messages.

There will be a facilitated question and answer session with the panel post presentation.

The Presenters

Jim Eccleston

Jim is an experienced Director with a demonstrated history of working in the market research and tourism industries. Jim has a background of client-side (VisitScotland) and agency experience – System Three, NFO, and TNS. Jim launched 56 Degree Insight with Duncan Stewart in 2019.

Duncan Stewart

Duncan has over 20 years of experience in consumer insights. His clients have included major private and public sector businesses in a variety of sectors including tourism, leisure, food and drink, utilities, energy and the environment. Duncan is managing partner with Jim at 56 Degree Insight.

Karin Gidlund

With more than 20 years’ experience of working in tourism, for some of the most successful tour operators and DMCs in the UK, Karin has spent her furlough working on a project to help visitor attractions and experiences use technology to recover from the Covid19 crisis.

Lesley Wood

Lesley has over 20 years experiencing working in digital marketing and business development delivering projects on behalf of Scottish Enterprise, The Oxford Farming Conference, the BBC and Edinburgh Tourism Action Group.

ETAG Event conditions

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.

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