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International Ecommerce Strategy Masterclass

29 October 2014 at 2:00 pm - 4:30 pm
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Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Developing an international strategy has become one of the key factors to success in ecommerce but many would-be global businesses are still tripping over stumbling blocks along the way. When not done correctly, moving a domestic site to an international domain can result in the loss of carefully built up organic search results and a sharp drop in visibility.

The Masterclass will show the keys to get a successful international ecommerce strategy, for example:

Developing and implementing;

Quick entry methods into markets;

Developing infrastructure ready for scaling (marketing & fulfilment), etc.

Speakers:

Anita Clark, Co-Founder and Managing Director, Jenier Teas

Peter Mowforth, Chief Executive, INDEZ

For further information have a look at ScotlandIS

 

Where ?

The Corinthian Club

191 Ingram Street, Glasgow, G1 1DA