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Google Analytics – What is your Data Telling you?

13 February 2020 at 9:30 am - 12:30 pm
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Google Analytics is FREE data you can access to find out how you’re performing online – are you making the most of it?

This session is ideal for those who already have Google Analytics running on their websites, but who want to make it easier to use. First time users are also welcome!

Within the session, we’ll use a number of practical demonstrations on live accounts, covering the main interface, looking at some of the key reports within Analytics and how they can be used, administration features to speed up your use of Google Analytics, filtering features to get more from reports and an introduction to conversion tracking and its importance.

Delegates can login to their own analytics accounts if they wish, though we’ll be using a live site as the example.

Overview of the Google Analytics interface.

Practical Demonstration of key reports, where they are and how you might use them.

Basic Filtering features, such as Secondary dimensions, Date Comparisons and more.

Useful admin features such as Save reports, Dashboards and more.

IP Filtering

Introduction to conversion tracking and its importance

About the speaker

Brian Tait has worked in digital marketing for 19 years and specialises in Search Engine Optimisation, Pay Per Click Advertising and Digital Marketing Analytics.

Brian is passionate about Google’s free measurement tools including Google Search Console. Brian’s delivery style is relaxed, informal and fun!Brian’s customer base includes Whyte and Mackay, Renfrewshire Council, ETAG, Littlewoods, Bet Direct, Allen Carrs, Easyway, Glasgow Caledonian University, Easyspace and Amchara.

ETAG Event conditions

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.

Where ?

Apex Grassmarket Hotel

31-35 Grassmarket, Edinburgh, EH1 2HS