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Event: Getting Started with Google Analytics

Tuesday 19 May 2020, 10:30 am - 12:00 pm
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Google Analytics is an amazing free tool from Google that provides incredibly useful data about your website’s performance.

Have you been putting off getting to grips with Google Analytics?

This session is an ideal webinar for non and first time users.

Within the session, we will help you become familiar with the reporting and admin menus, using our live account.

Webinar content will include:

 Overview of the Google Analytics interface.

 Practical Demonstration of key reports, where they are and how you might use them.

 Basic Filtering features, such as Secondary dimensions, Date Comparisons and more.

 Useful admin features such as Save reports and Dashboards.

 IP Filtering

About the speaker

Brian Tait has worked in digital marketing for 19 years and specialises in Search Engine Optimisation, Pay Per Click Advertising and Digital Marketing Analytics.

Brian is passionate about Google’s free measurement tools including Google Search Console. Brian’s delivery style is relaxed, informal and fun!Brian’s customer base includes Whyte and Mackay, Renfrewshire Council, ETAG, Littlewoods, Bet Direct, Allen Carrs, Easyway, Glasgow Caledonian University, Easyspace and Amchara.

ETAG Event conditions

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.

Where ?

online

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Cost

Free