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Forever Edinburgh Business Briefing – Using Insights to Improve Engagement

Thu 22 July at 10:00 am - 12:00 pm
Free
Join our business briefing to learn more about the progress of the Forever Edinburgh campaign and how we can support your marketing efforts.

Using digital marketing, Forever Edinburgh is bringing the capital’s most fascinating stories to life, so visitors can learn how to visit, see, touch and experience our incredible history for themselves.

During this briefing session we will share:

  • General analytics and insights from recent Forever Edinburgh activity
  • Audience demographics
  • Engagement success

This will be followed by a session on social media analytics and insights helping you measure your own marketing efforts and allow you to focus future actions.

About the speaker

Brian Tait has been successfully working in digital marketing for 20 years and specialises in Search Engine Optimisation, Pay Per Click Advertising and Digital Marketing Analytics.

Brian is passionate about Google’s free measurement tools including Google Search Console. Brian’s delivery style is relaxed, informal and fun!Brian’s customer base includes Whyte and Mackay, Renfrewshire Council, ETAG, Littlewoods, Bet Direct, Allen Carrs, Easyway, Glasgow Caledonian University, Easyspace and Amchara.

ETAG Event conditions

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.