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ETAG Travel Trade Ready Workshop

5 May 2022 at 9:30 am - 1:00 pm
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ETAG Travel Trade Ready Workshop

Edinburgh as a destination draws many domestic and international visitors throughout the year, for short breaks, longer holidays, visiting friends and relatives, business tourism and much more.

While world situations are constantly changing and challenging the tourism industry we know it is essential to future proof our businesses, by establishing a multi-channel marketing approach.

Working with the travel trade can provide your business with access to this domestic and international traffic coming to the city, new revenue streams and some key advance bookings. It is a worthwhile journey but does need a concentrated focus.

If you are new to working with the travel trade or want to refresh your memory come and join us for our virtual Travel Trade Ready workshop where we will explore:

* Who are the travel trade

* Why work with the travel trade

* How to work with the travel trade

* Top Tips for working with the travel trade

Our trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade” throughout the session. They will encourage you to start thinking about what your “bookable” travel trade product is as well as how to market to the travel trade.

As well as sharing some key industry insights and trends, we will be drawing on the experience of some key industry professionals and Edinburgh businesses already working successfully with the travel trade.

This workshop which will take place over Zoom and will run twice on the following dates (please only book on to one).

  • Thursday 28th April 1.30pm to 5.00pm
  • Thursday 5th May 9.30am to 1.00pm

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

Cancellations accepted up to 7 days prior to the event.