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ETAG Travel Trade Ready Programme

28 March 2023 at 9:00 am - 1:00 pm
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There are many benefits to working with the Travel Trade including:
> Securing key advance bookings
> New and repeat business
> Off peak volume and revenue
> Increased revenue – international visitors spend more
> Overall business growth
> Balance of client base, different markets = reduced risk


Gain top tips and insights from industry professionals and Edinburgh businesses already working effectively with the Travel Trade.
Rabbie’s Tours: Karin Gidlund, Head of Contracting & Product
Expedia: Lucy Davies, Market Manager
Tiqets: Alexis Peppis, Regional Director, Northern Europe
VisitScotland: Judy Mariens, Senior Market Development Manager, Short Haul
JAC/Webbeds: Andy Uttley, Director of Sales & Key Accounts


Workshop 1 of 2 – Tuesday 28 March (09:00 – 13:00)
This workshop will focus on preparing your businesses for working with the Travel Trade and equip you to develop “bookable products”:
* Who are the Travel Trade
* Why work with the Travel Trade
* How to work with the Travel Trade
* Top Tips for working with the Travel Trade

Workshop 2 of 2 – Thursday 27 April (09:00 – 13:00)
How to effectively market your business and products to the Travel Trade covering; Research; Promoting your product in the right place; Meet the Buyers; and Building the B2B relationships.

1:1 Coaching Sessions (Limited spaces)
Dates to be agreed with individual businesses, and content will be tailored to your needs.

*Please note that by signing up, you are committing to attend both workshops. There are limited places for the 1:1 sessions and this will be accessed on a case by case basis.


The workshops will be in person at the Scottish Enterprise’s offices:
Apex House, 99 Haymarket Terrace, Edinburgh EH12 5HD


£50.00 per person

Find out more & book via eventbrite: https://www.eventbrite.co.uk/e/etag-travel-trade-ready-programme-2023-tickets-559499095857.

Where ?

Apex House

99 Haymarket Terrace, Edinburgh, EH125HD