Understand what you can learn from the free analytical tools, what you should measure on a monthly basis, how this can help you plan future marketing activity and what revenue your digital activity is generating.
Tools include Google Analytics, the new Twitter Analytics dashboard Facebook Insights, Webmaster Tools, Google Plus Dashboard and Tweetreach.
Join us for registration and networking at 8.45am
9.00 Start Time
12.00 Finish Time
ETAG MAINTAINS A 48 HOUR CANCELLATION POLICY. WE ARE UNABLE TO OFFER REFUNDS FOR BOOKINGS CANCELLED LESS THAN 48 HOURS PROR TO THE EVENT.
This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.
Lesley Wood, LMW Consulting Ltd
Lesley Wood has 27 years business experience with 16 years in digital marketing and social media. Lesley has delivered training over the past 10 years on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Knockderry House Hotel, Piersland House Hotel, Highland Experience and Whitmuir Organics. For more information about Lesley please see, uk.linkedin.com/in/lesleymwood