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ETAG Technology Workshop – Creating Engaging Content

20 May 2014 at 8:30 am
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Any social media campaign, whether via YouTube, a blog, Twitter or Facebook requires one key element: engaging content!  

In this session we will cover:

  • determining the sort of content you should be producing for social media platforms
  • clearly defining thorough research what “compelling content” actually is
  • examining the avenues of your business that require compelling content
  • how to create compelling content cost effectively
  • how it can be adapted for use across multiple social media platforms to achieve successful levels of engagement
  • how to use it to leverage your business’s position on social networks.

Be prepared for a fun and very interactive session!

This session will require access to a video or photo capturing device, so please bring your camera, smartphone or tablet!

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

Mark Hunter has over 8 years experience working in social and digital media. He was a British podcast pioneer, and has been a professional blogger and digital content creator since 2005.

Mark has delivered consultations, workshops and seminars on new, social and digital media disciplines, strategies and best-practice for clients such as Business Gateway, Scottish Enterprise, and has worked hands-on developing strategies – and providing training –  for Glasgow Airport, International Beverage, Sheraton Hotel Edinburgh, Bosch, and has worked with Toolstop, a Scottish e-Commerce giant, on its online marketing since 2009.

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU