Join us for this Technology Tuesday breakfast gathering where we will discuss what is data, why your tourism business needs data to thrive, and how the analysis and use of that data is impacting business efficiency, competition, business models and driving revenue.
You will get a beginners insight into the topic of ‘Big Data’. No matter your business size, you need to gather data and analyse your data to remain relevant in today’s market. This Technology Tuesday will set you on the path to doing this.
8.30 Registration, breakfast and networking
9.00 Presentation and Q&A
Your speaker: Lesley Wood has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum.
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland