Is your video marketing getting lost in translation? Join us at this breakfast session where we will review video marketing and the impact social media has had on video production and the use of subtitles to reach new international markets.
We will discuss:
- The benefits of video to international marketing
- The importance of the planning process for video
- Social media / online content vs conventional video approaches
- Top tips for successful video campaigns
- A case study including use of subtitles
8.30 Registration, breakfast and networking
9.00 Presentation and Q&A
Your speaker: Maurice Smith – Maurice’s career spans traditional and digital media marketing. His company TVI creates written, audio, video and broadcast content for TV and the Web. Prior to launching TVI in 1999, Maurice spent 20 years working in newspapers and at the BBC.
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland