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ETAG Technology Tuesday: Dynamic Pricing in Tourism

23 May 2017 at 8:30 am - 10:00 am
  • This event has passed.

Pricing your Services for Maximum Profit?

During this Technology Tuesday event, we will explore Dynamic Pricing strategies and the available software that can help you implement a flexible pricing policy to benefit from surges in demand, and where required, better control footfall and volume in general.

Speakers include Avalon Smith from Derbysoft and Lesley Wood, a regular presenter at ETAG events.

  • What is dynamic pricing?
  • Who would benefit from a dynamic pricing strategy?
  • What solutions are available?
  • A case study – Derbysoft Client?
  • How can you access and implement a dynamic pricing solution
  • Q&A

8.30 Registration, breakfast and networking

9.00 Presentation and Q&A

10.00 Networking

10.30 Close

Your speakers: Avalon Smith – With over 15 years experience within the Travel Technology and Online Distribution (SaaS) industry, Avalon Smith, has built a solid and invaluable network, providing much needed consulting and education, to hoteliers worldwide, on how to grow their online presence and generate that all important revenue.

Lesley Wood has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum.

ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence. 

This event is delivered in collaboration with Digital Tourism Scotland

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU