But how do you start to explore the data opportunity?
Join us with our data expert Craig Paterson to understand the value of data.
Identifying a tourism industry objective, Craig will then facilitate a process for investigating the data opportunity using a tried and tested method for exploring stakeholders, challenges and solutions.
During this session you will work pro-actively in teams to investigate data driven opportunities in tourism.
About the Speaker
Our Speaker, Craig Paterson is a strategy advisor and coach with specialisms in Business, Data and Digital strategy and execution.
In the last few years Craig has worked with over 100 organisations to help them drive value from their investments in data and artificial intelligence (AI).
Craig is also the Executive Education Advisor at The Data Lab, where he develops and delivers interactive sessions that allows attendees to improve their understanding of the business opportunity presented by the use of data and AI, arming them with actionable insights to apply when they return to work.
NOTE: The workshop opens at 9am, session delivery beings at 9.30am.
ETAG Event conditions
ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.
ETAG reserves the right to cancel any booking at its discretion.
ETAG maintains a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.