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ETAG Social Media Practical: Video Content Made Easy

10 December 2014 at 9:00 am - 12:00 pm
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“Branded video content reaches nearly half (46%) of all internet users in the UK and with 81% of senior marketing executives now using online video content in their marketing programs those who don’t use it, or don’t use it properly, are missing out.” www.econsultancy.com

Businesses can no longer ignore the power of YouTube. It’s the internet’s second most popular search engine, after Google.

YouTube is a proven tool for businesses to be found by new customers when they search online, not to mention serving as a superb showcase for products and services. Videos embedded on your website, or product pages on your site, help customers make buying decisions, build trust in us and serve as a brilliant way to engage with the people we want to do business with.

However, the challenge of YouTube is the creation of video content. Do we need expensive video cameras, sound and lighting equipment? Or is the solution to the creation of YouTube videos sitting on our desk right now?

This hands-on, creative workshop will show you how to use your iPad or iPhone to shoot, edit and upload great videos about your business to YouTube. You will learn easy-to-follow techniques for using your iPad or iPhone to capture great looking video, and then using the iMovie app (downloadable from the App Store), how to edit together your footage, add background music, a voiceover and titles, and get your fantastic video straight onto your YouTube Channel.

The workshop will require you to bring an iPad or iPhone and have the iMovie app installed on the device beforehand. The login details for your YouTube channel will also come in handy (if you don’t have a channel – you can set one up on the day).

Join us for registration and networking from 8.45

Start time 9.00

Finish time 12.00

This event will be in high demand & places are limited to one attendee per company. 

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

The Tutor

Mark Hunter has over 8 years experience working in social and digital media. He was a British podcast pioneer, and has been a professional blogger and digital content creator since 2005.

Mark has delivered consultations, workshops and seminars on new, social and digital media disciplines, strategies and best-practice for clients such as Business Gateway, Scottish Enterprise, and has worked hands-on developing strategies – and providing training –  for Glasgow Airport, International Beverage, Sheraton Hotel Edinburgh, Bosch, and has worked with Toolstop, a Scottish e-Commerce giant, on its online marketing since 2009.



Where ?

Edinburgh Training and Conference Venue

16 St Mary's St, Edinburgh, EH1 1SU