Ensuring the people who arrive at your website stay, engage and convert is essential for return on investment and a challenge for every business.
Join us to discover what other businesses have learned from an improved online customer experience and how traditional website design has quickly evolved into User Experience and Design (UX and D).
- What is User Experience
- How is User Experience measured
- User Experience – good practice techniques
- Case Studies
- Persuasive Design
Through the use of case studies learn how improved user experience has helped tourism businesses to grow and, what techniques you can adopt in your own business directly or with your agency.
Stephen Whitelaw has 35 years of business experience with over 20 years in Internet technologies and digital marketing. Stephen has delivered numerous digital tourism workshops including presentations internationally on the Future of the Web. For more information about Stephen please see, www.linkedin.com/in/stephenwhitelaw.
Lesley Wood has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum.
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland