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ETAG Digital Workshop: Google Adwords

10 March 2016 at 9:30 am - 12:30 pm
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Come along to this Google Adwords practical workshop to find out the basics when it comes to how Google Adwords work. In this workshop you will log onto and/or create a Google Adwords accounts – you will not need to purchase any adwords however we will give you a practical understanding of the following: 

Keyword Planner Tool
Creation of a Basic Campaign, Ad Group and 3 Adverts
Phrase matching and exact matching
Advert Quality Scores
How the Auction Works
Basic Analytics

Attendees are asked to bring their own Laptop or Tablet. PCs can be provided if requested in advance.

NOTE: you may need to add your credit/debit card details to activate the account but DO NOT need to spend any money on Google Adwords.

Your Tutor: Brian Tait, Aillum has been involved in and around the internet for 15 years, Brian has experienced a multitude of trends, developments, challenges and clients / companies at varying levels.  From working for Public Sector organisations, a UK PLC, and a Glasgow based Digital Marketing agency, to setting up and running Aillum Ltd, clients and companies Brian has had the pleasure of working with include Whyte and Mackay, Renfrewshire Council, Littlewoods Bet Direct, Allen Carrs Easyway, Glasgow Caledonian University, Easyspace, Amchara and more.

With an interest in data and testing, Brian now spends much of his time educating others on how to setup, monitor and interpret data being collected, to help companies refine performance with a more objective lens. Learn more about Brian at https://uk.linkedin.com/in/briantait

ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence. 

This event is delivered in collaboration with Digital Tourism Scotland

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU