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ETAG Digital Workshop: Creating Engaging Written Content

23 May 2016 at 9:30 am - 12:30 pm
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What is “compelling content”?

In this session we will help delegates determine the sort of content they should be producing for social and digital media platforms to engage their visitors. This workshop focuses on blogging, social media posts, user experience, hashtags and search optimization all of which contribute to the creation of compelling content.

Delegate outcomes include learning:

  • Where can you source engaging content?
  • How import is a Digital Strategy and how can you create one (we have a tailor made methodology for Tourism!).
  • Blogging and the benefits.
  • Readability and Reading Age – why this matters.
  • How to get started with blogging.

This workshop focuses on written content

Join us for registration and networking at 9:15am

9.30 Start Time

12.30 Finish Time

Your Tutor: Stephen Whitelaw, has 28 years business experience with over 17 years in Internet technologies and digital marketing. Stephen led the social media launch of Toowist in 2013 (of which he is also the founder and Director) and has delivered numerous presentations internationally on the Future of the Web, How to Grow your Business through Pinterest and Social Media in General. For more information about Stephen please see, www.linkedin.com/in/stephenwhitelaw

ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence. 

This event is delivered in collaboration with Digital Tourism Scotland

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU