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ETAG Digital Workshop: An Introduction to Google Analytics

18 May 2017 at 9:30 am - 12:30 pm
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Come along if you are new to Google Analytics and you want to learn more – this is a practical workshop. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including:

  • Filtering your own visits to the Site (IP Administration)
  • User Administration
  • Enabling Goals and Ecommerce
  • An Overview of the key analytics available including visits, geography, most popular pages and user flow
  • Creation of a custom Google Analytics Dashboard

Attendees are asked to bring their own laptop or tablet. 

Your Tutor: Brian Tait, Aillum – Brian has been involved in and around the internet for 15 years, he has experienced a multitude of trends, developments, challenges and clients / companies at varying levels.  From working for Public Sector organisations, a UK PLC, and a Glasgow based Digital Marketing agency, to setting up and running Aillum Ltd. Clients and companies Brian has had the pleasure of working with include Whyte and Mackay, Renfrewshire Council, Littlewoods Bet Direct, Allen Carrs Easyway, Glasgow Caledonian University, Easyspace, Amchara and more.

With an interest in data and testing, Brian now spends much of his time educating others on how to setup, monitor and interpret data being collected, to help companies refine performance with a more objective lens. Learn more about Brian at https://uk.linkedin.com/in/briantait

ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence. 

This event is delivered in collaboration with Digital Tourism Scotland

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU