If you want more in depth knowledge and understanding of Google Analytics come along to this advanced workshop! The workshop will explore in depth what can be achieved using Google Analytics. This workshop looks beyond the view of standard reports and average metrics, and will introduce:
- Admin functions – including Dashboards, Shortcuts, Annotations, Custom Email Alerts, Scheduled Emails
- Drilling into data and filtering data – this will include Segmentation, Custom Reports, Secondary Data
- User Behaviours – including Landing Pages, Flow Reports, Demographics, Site Search
- Acquisition – Traffic Sources, Campaign Tracking and Adwords
- Conversions – including Goals, Events and Assisted Conversions
Join us for registration and networking at 8.45am
9.00 Start Time
12.00 Finish Time
Your Tutor: Brian Tait, Aillum has been involved in and around the internet for 15 years, Brian has experienced a multitude of trends, developments, challenges and clients / companies at varying levels. From working for Public Sector organisations, a UK PLC, and a Glasgow based Digital Marketing agency, to setting up and running Aillum Ltd, clients and companies Brian has had the pleasure of working with include Whyte and Mackay, Renfrewshire Council, Littlewoods Bet Direct, Allen Carrs Easyway, Glasgow Caledonian University, Easyspace, Amchara and more.
With an interest in data and testing, Brian now spends much of his time educating others on how to setup, monitor and interpret data being collected, to help companies refine performance with a more objective lens. Learn more about Brian at https://uk.linkedin.com/in/briantait
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland