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ETAG Digital Strategy Workshop – 2 half days

28 April 2016 at 9:30 am - 12:30 pm
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2 Half Day Workshops (Must Attend Both) ………

Come along to ensure your Social Media and Digital activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, and where you can match and measure your return on investment.

The 2 x half-day workshops will support you in the development of a social and digital media-marketing plan.

Working in a small group with a tutor using pre-prepared templates you will:

  • Learn how social and digital media work in satisfying customer’s need
  • Build the business case for using social media
  • Identify customer groups
  • Identify your brand personality
  • Learn search engine optimisation techniques
  • Learn how to monitor and measure social and digital success

You will also receive a 12-month marketing calendar and performance measurement template for use after the workshop.

Join us for registration and networking at 8.45am

9.30 Start Time

12.30 Finish Time

Tutor: Lesley Wood has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum. For more information about Lesley please see, uk.linkedin.com/lesleymwood

ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence. 

This event is delivered in collaboration with Digital Tourism Scotland

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU