This workshop will cover:
- What is Affiliate Marketing?
- How does Affiliate Marketing work in practice?
- Some Definitions: CPA, CPC, CPI, CPL
- How Cookies work
- The CPA Networks
The group will finish with the setup of practical affiliate marketing Boards and Pins on Pinterest.
Note: product images will be required, as well as the company logo and a suitable cover image.
Tutor: Stephen Whitelaw
Stephen Whitelaw has 27 years business experience with over 16 years in Internet technologies and digital marketing. Stephen recently led the social media launch of Toowist (of which he is also the founder and Director) and has delivered numerous presentations internationally on the Future of the Web, How to Grow your Business through Pinterest and Social Media in General. For more information about Stephen please see, www.linkedin.com/in/stephenwhitelaw.
ETAG MAINTAINS A 48 HOUR CANCELLATION POLICY. WE ARE UNABLE TO OFFER REFUNDS FOR BOOKINGS CANCELLED LESS THAN 48 HOURS PRIOR TO THE EVENT.
This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.