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ETAG Business Briefing: Literary Tourism

21 August 2014 at 10:00 am - 11:30 am
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Join us and Edinburgh City of Literature  to hear about Edinburgh as a Literary Tourism Destination

Edinburgh is the original UNESCO City of Literature – but do you know why? 

Well, the chances are your visitors do… by that we mean that very often our visitors have experienced the City before they even arrive through our world famous authors, past and present.  Their books, stories, poems, and popular TV and film adaptations give people a rich insight into the city which they hope to experience once they’re here.

But have you thought about how you could help your visitors follow in the footsteps of the likes of JK Rowling, or Rebus?  Do you tell them about the literary guides, maps, tours, literary events and festivals on offer? Or have you thought about working with others to create your own literary themed product or experiences to help boost your bed nights and ticket sales?

Why not come along to hear more about how you can attract more visitors by exploiting Edinburgh’s unique literary heritage and vibrant literary scene.  We will be launching our new free online Literary Tourism Toolkit and a brand new City of Literature Tourism Innovation Fund. 

Find out how you could get your hands on some cash and free resources to help develop your own literary tourism experiences!!

Discover your City of Literature in four minutes: http://www.youtube.com/watch?v=jHPTzUQ3jxA

For a map of the venue at Charlotte Square – follow the link to Map of the Venue

10.00am Registration and Networking

10.15am Presentation

10.45am Q & A and Networking

11.15am Finish

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

This event will be in high demand & places are limited to two attendees per company. 




Where ?

Edinburgh International Book Festival

Party Pavilion, Edinburgh, EH2 4ET