ETAG Business Briefing: Forever Edinburgh’s New Campaign ‘Stay Different’
11 June 2025 at 11:00 am - 12:00 pm
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Join us for an industry briefing on Forever Edinburgh’s brand-new destination marketing campaign ‘Stay Different’.
This three-year leisure visitor campaign, invites visitors to reimagine their Edinburgh experience to encourage longer stays and deeper exploration of the city’s neighbourhoods, showcasing the city’s rich, year-round appeal, including a dedicated winter activation and positioning piece.
Hear about the campaign’s creative approach, goals, and how your business can get involved in this exciting campaign