ETAG Business Briefing: Edinburgh’s Potential Among Scots in 2026 | Wed 25 Feb, 11:30am

Wed 25 February at 11:30 am - 12:30 pm
Free
  • This event has passed.
Gain valuable insights into the travel habits of the Scottish market, including their motivations for visiting Edinburgh.

Join us to hear from 56 Degree Insight, a leading travel and tourism research agency, on the latest travel habits of the Scottish market.

Building upon the data we explored last year, we will delve into Scots’ travel behaviours and preferences, and highlight any trends in the following areas:

  • Booking lead time
  • Top planning tools used when booking a trip in Scotland
  • Use of AI when planning a Scottish holiday
  • Factors that influence choice of accommodation
  • How Scots travel to, and around the city (modes of transport)
  • Motivations for visiting Edinburgh in the last 12 months 
  • Reasons for not visiting Edinburgh in the last 12 months.
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    Use these insights into the Scottish travel market’s preferences, behaviours, and needs, to make informed decisions on your marketing and offering for the year ahead.
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    Date: Wednesday 25 February
    Time: 11:30am – 12:30pm
    Location: Online via Microsoft Teams
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    *Joining Instructions*
    This event will be held online via Microsoft Teams. All registered attendees will receive an email with the joining instructions, 1-2 days before the event. Please check your email address that you register for the event with, sometimes the email can filter into your Junk Mail or ‘Other’ folder so please check them too.
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    N.B. This event is aimed at Edinburgh tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.