Data – Is it hype, or reality?
Can data in tourism impact positively on business sustainability or competitiveness? What’s the true impact? Find out for yourself!
Join the debate, get your questions answered and leave with the confidence on how to use data, gain better insights and benefit from quicker results for your business.
About the Speaker
Our Speaker, Craig Paterson is a strategy advisor and coach with specialisms in Business, Data and Digital strategy and execution.
In the last few years Craig has worked with over 100 organisations to help them drive value from their investments in data and artificial intelligence (AI).
Craig is also the Executive Education Advisor at The Data Lab, where he develops and delivers interactive sessions that allows attendees to improve their understanding of the business opportunity presented by the use of data and AI, arming them with actionable insights to apply when they return to work.
NOTE: networking from 8.30am until event start at 9am.
Event closes at 10am.
ETAG Event conditions
ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.
ETAG reserves the right to cancel any booking at its discretion.