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Event: Digital Strategy Workshops – 2 half days

28 April 2015, 9:00 am - 12:30 pm
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2 Half Day Workshops (Must Attend Both) 28th April & 5th May

Ensure your Social Media and Digital activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match and can measure your return on investment. The 2 half day workshops will support you in the development of a social and digital media marketing plan.

Working in a small group with a tutor using pre-prepared templates you will:

  • Learn how social and digital media work in satisfying customer’s need
  • Build the business case for using social media
  • Identify customer groups
  • Identify your brand personality
  • Learn search engine optimisation techniques
  • Learn how to monitor and measure social and digital success

You will also receive a 12 month marketing calendar and performance measurement template for use post workshop

Day1: Apex House, 99 Haymarket Terrace, Edinburgh EH12 5HD

Day 2: Edinburgh Conference and Training Venue, 16 St Marys Street, Edinburgh EH1 1SU

Tutor: Lesley Wood, LMW Consulting Ltd

Lesley Wood has 27 years business experience with 16 years in digital marketing and social media. Lesley has delivered training over the past 10 years on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Knockderry House Hotel, Piersland House Hotel, Highland Experience and Whitmuir Organics. For more information about Lesley please see, uk.linkedin.com/in/lesleymwood 

ETAG MAINTAINS A 48 HOUR CANCELLATION POLICY. WE ARE UNABLE TO OFFER REFUNDS FOR BOOKINGS CANCELLED LESS THAN 48 HOURS PRIOR TO THE EVENT.

This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU