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Event: The Changing World of Social Media

Wednesday 23 May 2018, 9:30 am - 12:30 pm
  • This event has passed.

Digital Tourism Scotland and ETAG

Social media is fast becoming a pay to play media, with falling organic reach and little engagement per post it can sometimes feel like you are talking to nobody. Then there’s the stories about customers paying less attention than ever – it can be difficult to know what to do.

In this workshop, we’re going to explore what’s happening to social media and what it means for the content you create. We’ll take a look at who your audiences are and their information needs, and we’ll look at potential customers and how they make a purchase decision. At the end of the workshop you’ll come away with:

  • The tools that can help you define who your audience is.
  • Behavioural triggers to help you maximise paid social media spend.
  • Ideas on how to create content for each stage of the customer journey from consideration to loyalty.

Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She works as a consultant to marketers, helping them analyse and use social data to increase customer acquisition and retention. She works across multiple industries including tourism, travel, technology, sport, financial services and public services, having worked with brands such as EventScotland, Glasgow 2014, Manchester City Football Club and Huawei.

Jillian’s work has also been presented to NATO, 10 Downing Street and the Department of Work and Pensions. With her specialist field being the analysis of social data and digital behaviour she can show you how to reduce your fear around customer reviews and how to use them to your advantage.

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.

DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

 

Digital Tourism Scotland Partners

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU


Cost

£25.00