Despite the clue in the name, many businesses continue to broadcast on social media, rather than socialising their brand and building relationships.
Furthermore, proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. The #ForeverEdinburgh opportunity is an excellent example of collaborative marketing.
During this webinar we will provide you with practical examples to help you improve your social media skills, benefiting from brand reach and increased engagement levels.
The #ForeverEdinburgh opportunity will be used as an evolving case study with the provision of links to #ForeverEdinburgh marketing assets.
Lesley has over 20 years experience working in digital marketing and business development delivering projects on behalf of private clients and the public sector including the Oxford Farming Conference, Piersland House, the BBC, Scottish Enterprise and Edinburgh Tourism Action Group.
ETAG Event conditions
ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.
ETAG reserves the right to cancel any booking at its discretion.