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Best in Class – Case Studies from Digital Success Stories

5 May 2016 at 9:30 am - 10:15 am
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We are going to have a close look at the tourism professionals who have put the principles we have discussed in previous sessions to best use. We’ll see how they’ve experienced an increase in visitor satisfaction and improved their own bottom line. We’ll find out how they achieved this on a large scale and show how your business could benefit using the same methods. This webinar includes valuable lessons learned from successful destination campaigns for Eindhoven and Iceland, as well as examples from small businesses here in Scotland. Keeping your business in mind, we’ll examine some common mistakes that small tourism businesses make and show how to avoid doing the same.

Ben Thorburn, Wilderness Scotland
Sally Devlin, Mikes Bikes