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Be Social on Social Media

27 May 2021 at 10:00 am - 12:00 pm
Free
  • This event has passed.
Social media is just as it says, social! Coming out of lockdown, we want our customers and community to be social with us on and offline.

We can increase our social media reach by:

  • Collaborating on social media, tagging other businesses and using hashtags (i.e. #ForeverEdinburgh)
  • Encouraging our respective customers and wider community to create user generated content

All leading to the promotion of Edinburgh as the place to stay, play, explore and enjoy!

Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. The #ForeverEdinburgh opportunity is an excellent example of collaborative marketing.

During this webinar we will provide you with practical examples to help you improve your social media skills, benefiting from brand reach and increased engagement levels.

The #ForeverEdinburgh opportunity will be used as an evolving case study with the provision of links to #ForeverEdinburgh marketing assets.

Lesley Wood

Lesley has over 22 years experience working in digital marketing and business development delivering projects on behalf of private clients and the public sector including the The Oxford Farming Conference, Piersland House, the BBC, Scottish Enterprise and Edinburgh Tourism Action Group.

ETAG Event conditions

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.