Auditing Your Tourism Business Website
- This event has passed.
What Makes a “Good Website”? And, is yours up to scratch?
We all have digital housekeeping tasks that never quite make it to the top of the to-do list – if improving your website is on your list, this workshop is for you!
Often, we think about the performance of a website based specifically on the live web pages we see, but is that enough for customer conversion and success? Is what you see, the same as the experience your visitors get?
Come to our workshop to run through our website audit process and ensure your business’ current or future web presence is the best it can be.
About your Tutor
Brian Tait has been working in digital marketing services for 17 years experiencing a multitude of trends, developments, challenges and companies at varying levels.
Experience ranges from working for Public Sector organisations, a UK PLC, and a Glasgow based Digital Marketing agency, to setting up and running his own business, Aillum Ltd.
Companies Brian has had the pleasure of working with include Whyte and Mackay, Renfrewshire Council, Littlewoods Bet Direct, Allen Carrs Easyway, Glasgow Caledonian University, Easyspace, Amchara and more.
With an interest in data and testing, Brian now spends much of his time educating others on how to setup, monitor and interpret data being collected, to help companies refine performance with a more objective lens. Learn more about Brian at https://uk.linkedin.com/in/briantait.
ETAG Event conditions
ETAG events are aimed primarily at tourism businesses within Edinburgh, who operate on a B2C (Business to Consumer) basis. Unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.
ETAG reserves the right to cancel any booking at its discretion.
ETAG maintains a 48 hour cancellation policy. For paid events, we are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.