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Advanced Google Analytics for Tourism – Edinburgh

21 March 2018 at 9:30 am - 12:30 pm
  • This event has passed.

Digital Tourism Scotland and ETAG

Already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your  website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises with a focus on return on investment.

Workshop content:

  • Why you need to use analytics
  • Digital marketing metrics
  • Content analytics
  • Social Media analytics
  • Audience engagement
  • Marketing Attribution
  • Testing and Reporting

What do I need to bring?

Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.

Who should attend?

Businesses owners and marketing managers and executives who are already using Google Analytics on a regular basis but who need to improve their skills and understanding in order to more effectively measure and report on return on investment.

What will I learn?

  • How to use Google Analytics, Tag Manager and Search Console
  • Enabling goals and e-commerce (or booking) tracking
  • User administration
  • Creation of a custom Google Analytics Dashboard
  • Setting up goals and performance measures
  • How to run reports and analyse results

Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.

DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


Digital Tourism Scotland Partners

Where ?

Edinburgh Training and Conference Venue

16 Saint Mary's Street, Edinburgh, EH1 1SU