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Webinar: The Future of Digital – Because Change Happens

17 November 2015 at 9:30 am - 10:15 am
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This is part of the webinar series run by Highlands and Islands Enterprise and is a great opportunity to gather some learning online. There is a series of webinars taking place from the 20th October – 17th November.

What will the digital landscape look like in 2016? What do you need to do to keep your business up to speed? Have you heard of Meerkat or Periscope? With 5G looming over us, and with ever increasing bandwidth, the possibilities for digital growth are endless. The world has never been so connected, but with this added connectivity comes competition. To stay ahead, it’s all about providing the best possible experience, both on and offline. 2015 has seen live-streaming apps like Periscope and Meerkat surge to the forefront of a new social medium which offers a way of engaging with customers in real time with sound, video and a personal touch. Live streaming has grown rapidly. Since launching in March, Periscope has gained nearly 2 million daily active users and over 10 million registered users.

In this webinar our experts will discuss what’s new, what to look out for and how your business could benefit from live streaming. We’ll also examine how the digital landscape is going to change over the next year and what tourism businesses can do to keep up.

Mark Hunter, Postable

Natalie Allera, Luxury Scottish Hotels