What is your job title?
Product Manager
On a day-to-day basis what do you do at work?
As a Product Manager for a tour operator, my role involves reviewing market trends, customer feedback, and competitor offerings to refine our product strategies. I collaborate with the sales, marketing, and operations teams to ensure our tour packages are well-integrated. I also work on developing new itineraries, making sure they meet customer demands, I also engage with suppliers and partners to negotiate contracts and improve our offerings and maximise customer experience.
Where did your career in tourism begin?
My career in tourism began as an transport executive as a summer job within a language school. This then led me on to Head of Young Learners, after this I moved into the DMC world as an Operations Manager and now Product Manager.
What do you love about your job?
Every day is different, and I’m constantly learning about new destinations, customer preferences, and industry trends. It’s incredibly rewarding to create unique travel experiences that make a real impact on people’s lives. The collaboration with various teams—sales, marketing, and operations—keeps things exciting. I also enjoy the challenge of balancing customer needs with business goals, and seeing the direct results of my work in happy travelers and successful tours.
In once sentence how would you sell Edinburgh to a potential visitor?
Edinburgh is a city where ancient castles, cobblestone streets, and world-class festivals come together to create an unforgettable blend of history, culture, and natural beauty.
What’s your favourite place in Edinburgh and why?
My favourite place in Edinburgh is Arthur’s Seat. It offers breathtaking panoramic views of the city and surrounding landscapes, making it a perfect spot to escape the hustle and bustle. The hike up is both peaceful and invigorating, and reaching the summit gives a real sense of achievement. I love how it combines nature with history—it’s a quiet reminder of Edinburgh’s ancient volcanic origins and a place where I can clear my mind and take in the beauty of this incredible city.
What advice would you give someone considering a career in tourism?
If you’re considering a career in tourism, my advice is to stay adaptable and embrace the diversity of the industry. It’s a field that combines creativity, customer service, and many areas of the business so be ready to learn and collaborate. Having a passion for travel helps you stay curious about new destinations and experiences—this will help you connect with your customers. Network with industry professionals and keep up with trends. Be prepared for the fast-paced and evolving nature of tourism, and remember that the key to success is creating memorable experiences that keep travellers coming back.
We’re celebrating the past 25 years of tourism in Edinburgh, but looking forward what would you like to see happen in next 25 years for Edinburgh as tourist destination?
In the next 25 years, I’d love to see Edinburgh evolve into a more sustainable, inclusive tourist destination, preserving its rich history while embracing eco-friendly practices. I hope the city continues to highlight local culture through unique, immersive experiences that go beyond the usual attractions. Expanding efforts in sustainability, like eco-conscious accommodations and transportation, would make a big difference. I’d also love to see Edinburgh become a leader in accessible travel, ensuring that everyone, regardless of ability, can enjoy its beauty and culture. With thoughtful development, Edinburgh can maintain its charm while adapting to the needs of future travellers.
