The Strategy Board provides strategic leadership, oversight and direction for the delivery of the Edinburgh Tourism Strategy 2030. It is co-chaired by the Leader of the City of Edinburgh Council and the Chair of the Edinburgh Tourism Action Group (ETAG), and includes senior representatives from key stakeholder organisations responsible for supporting and delivering tourism in Edinburgh:
- Councillor Jane Meagher, Leader, City of Edinburgh Council (Co-Chair)
- Donald Emslie, Chair of ETAG (Co-Chair)
- Amanda Ferguson, Chair of Edinburgh Convention Bureau Strategic Advisory Group
- Elin Williamson, Service Director – Culture, Wellbeing and Economy, City of Edinburgh Council
- Gordon Dewar, CEO, Edinburgh Airport
- Julie Ashworth, Chair, Edinburgh Visitor Levy Advisory Forum
- Karen Christie, Programme Manager, Edinburgh Visitor Economy Partnership (EVEP)
- Liz McAreavey, CEO, Edinburgh Chamber of Commerce and Enterprise
- Lori Anderson, Director, Festivals Edinburgh
- Margaret McNeil, ETAG
- Neil Ellis, Chair, Edinburgh Hotel Association
- Paul Lawrence, CEO, City of Edinburgh Council
- Rob Dickson, Director of Industry and Destination Development, VisitScotland
- Roddy Smith, CEO, Essential Edinburgh
- Sarah Boyd, CEO, Lothian Group
- Terry Levinthal, Director, Edinburgh World Heritage