One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]
Chinese New Year is the biggest and most significant of all the Chinese cultural holidays. But what does this mean for Edinburgh and your tourism business? With the family focus, gifting traditions and decorative displays of the festive season; and the countdown celebrations and firework extravaganzas of New Year’s Eve – Chinese New Year is very […]
The China Ready Business Briefing on 30th November marked 2 years since the launch of Edinburgh’s China Ready Initiative and provided an opportunity to look back at what has been achieved, plus the plans and ambitions for the future. You can view the slide presentation here We also had the chance to hear from Europass […]
The ETAG Business Briefing: China Spending and Payment Trends on 31st October included a great range of speakers and insights to inform Edinburgh businesses about the latest developments in Chinese payment options. Chinese visitors are increasingly expecting that the payment options that they are familiar with at home will also be available when they are […]
Edinburgh is Scotland’s first City to be ‘China ready’ with its new fully translated ‘Welcome to Edinburgh’ Guide. Scotland’s capital is the most visited destination outside London for Chinese visitors. Last year 160,000 Chinese travellers visited Edinburgh. The new guide with a print run of 100,000 is an initiative of Landmark Press who are already […]
Capital jeweller announced as Inaugural Sponsor to Edinburgh Airport’s First Direct Flight to China Scotland’s leading sixth generation family jeweller Laing Edinburgh has been announced as the first official sponsor in plans to introduce Scotland’s first ever direct flight to China. Securing the high-profile sponsorship deal is the next crucial step in the landmark Edinburgh-China Air […]
On 11 January 2017, VisitBritain held a Chinese New Year preview event for Chinese travel trade and press in the the heart of London’s China town. The event highlighted how Britain’s nations and regions will celebrate Chinese New Year and showcased new attractions and events launching throughout the Year of the Rooster. Edinburgh featured prominently […]
A Gala Chinese Concert at Edinburgh’s Usher Hall, Traditional Lanterns over one of Edinburgh’s luxury shopping streets and fortune cookies and red envelope events and promotions at prestigious Edinburgh retailers and attractions have seen Scotland’s capital celebrate Chinese New Year like never before. A programme of activities to welcome the Year of the Rooster aims […]
Edinburgh’s record-breaking growth in Chinese visitors looks set to continue as city businesses, brought together by Edinburgh Tourism Action Group, launch Scotland’s first-ever destination campaign on influential Chinese social media sites Weibo and WeChat, opening up promotion of Scotland’s capital to a combined social audience of over 1billion users. What are Weibo and WeChat? Weibo […]
Edinburgh’s record-breaking growth in Chinese visitors looks set to continue as city tourism leaders reveal the city’s first-ever Chinese promotional photography campaign and a new-look Mandarin map and city guide targeting the world’s largest inbound visitor market.
