China Ready News

China-Ready Case Study – The Knight Residence & Criton Apps

Posted on 16 February 2018

One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]

Article: Edinburgh Chinese New Year 2018: FREE factsheet

Posted on 26 January 2018

Chinese New Year is the biggest and most significant of all the Chinese cultural holidays. But what does this mean for Edinburgh and your tourism business? With the family focus, gifting traditions and decorative displays of the festive season; and the countdown celebrations and firework extravaganzas of New Year’s Eve – Chinese New Year is very […]

Article: China Ready Business Briefing: Follow Up

Posted on 30 November 2017

The China Ready Business Briefing on 30th November marked 2 years since the launch of Edinburgh’s China Ready Initiative and provided an opportunity to look back at what has been achieved, plus the plans and ambitions for the future.  You can view the slide presentation here We also had the chance to hear from Europass […]

Chinese Spending and Payment Trends: Business Briefing

Posted on 30 October 2017

The ETAG Business Briefing: China Spending and Payment Trends on 31st October included a great range of speakers and insights to inform Edinburgh businesses about the latest developments in Chinese payment options.  Chinese visitors are increasingly expecting that the payment options that they are familiar with at home will also be available when they are […]

Laing Edinburgh backs proposition for first Chinese Carrier from Scotland

Posted on 1 February 2017

Capital jeweller announced as Inaugural Sponsor to Edinburgh Airport’s First Direct Flight to China Scotland’s leading sixth generation family jeweller Laing Edinburgh has been announced as the first official sponsor in plans to introduce Scotland’s first ever direct flight to China. Securing the high-profile sponsorship deal is the next crucial step in the landmark Edinburgh-China Air […]

VisitBritain shares key insights about Chinese tourism

Posted on 31 January 2017

On 11 January 2017, VisitBritain held a Chinese New Year preview event for Chinese travel trade and press in the the heart of London’s China town. The event highlighted how Britain’s nations and regions will celebrate Chinese New Year and showcased new attractions and events launching throughout the Year of the Rooster.  Edinburgh featured prominently […]

Edinburgh sees in Year of the Rooster with largest-ever Chinese New Year celebrations

Posted on 31 January 2017

A Gala Chinese Concert at Edinburgh’s Usher Hall, Traditional Lanterns over one of Edinburgh’s luxury shopping streets and fortune cookies and red envelope events and promotions at prestigious Edinburgh retailers and attractions have seen Scotland’s capital celebrate Chinese New Year like never before. A programme of activities to welcome the Year of the Rooster aims […]

Edinburgh to click with record visitor numbers as city’s first-ever social channels launch in China

Posted on 19 December 2016

Edinburgh’s record-breaking growth in Chinese visitors looks set to continue as city businesses, brought together by Edinburgh Tourism Action Group, launch Scotland’s first-ever destination campaign on influential Chinese social media sites Weibo and WeChat, opening up promotion of Scotland’s capital to a combined social audience of over 1billion users. What are Weibo and WeChat? Weibo […]