Edinburgh is already the most popular UK destination for Chinese visitors after London and ETAG is working closely with the tourism sector to ensure that Edinburgh is positioned as one of the UK’s premier China-Friendly destinations. Edinburgh Castle alone welcomed over 150,000 Chinese nationals through its turnstiles in 2015, and around 3,500 students come to Edinburgh’s universities from China each year.
Our aim is to increase the volume and value of Chinese visitors through industry training and familiarisation, joint marketing activities and promotions and by supporting efforts to attract Scotland’s first direct flight from China.
To ensure that you are kept up to date with all the latest China market information, opportunities, events and training courses, register for China Ready updates. You can also access a wealth of information about the China visitor market on our industry familiarisation pages; and find out more about the city’s Chinese destination marketing activities, and how you can get involved, in the industry collaboration and marketing section.