Forever Edinburgh – The Story Never Ends

Posted on 22 April 2021

The Forever Edinburgh Working Group, comprising City of Edinburgh Council, VisitScotland and ETAG, has been working away behind the scenes to secure funding to evolve and build on the #ForeverEdinburgh initiative launched last year.  Taking learnings from last year and using latest customer research and insights, we have been working to develop the ForeverEdinburgh platform and associated campaign […]

New Edinburgh Tourism Campaign Platform -Brief

Posted on 10 August 2020

The COVID19 pandemic continues to have a devastating impact on Edinburgh’s tourism sector and encouraging visitors back to the city as the sector reopens is a huge and complicated challenge.   Recognising this, ETAG has been working with a range of partners to develop a new “collaborating to compete” campaign platform designed to bring the whole city together, from […]

ETAG 2020 Conference

Posted on 4 February 2020

The sold-out ETAG 2020 conference took place at the beautiful and historic Assembly Rooms on 30th Jan 2020. The Conference set out to look at what some of the key issues are for the sector over the next 10 years – including how the new Edinburgh Tourism Strategy 2030 will help to shape how the […]

ETAG Digital Solutions for Tourism 2019 – Presentations

Posted on 13 November 2019

The 9th  Digital Solutions for Tourism Conference was held on 24th October 2019 at Yotel Edinburgh. The 2019 theme was “Transforming Tourism Through Technology” – if you missed out, or just want to recap, the slides are available below and the videos are available on ETAG’s Youtube channel. Digital Solutions for Tourism offers the chance for technology and tourism businesses […]

Draft Future Tourism Strategy ‘Beyond 2020’ Revealed

Posted on 19 October 2019

Issued on behalf of the Scottish Tourism Alliance The draft of Scotland’s future national tourism strategy has unlike Tourism Scotland 2020 (TS2020) been developed through an equal partnership approach with a range of stakeholders from industry, Scottish Government and our public agencies. It is reflective of the changing world we live in, our new mindset […]

ETAG 2019 Conference – Facing the Future

Posted on 1 February 2019

The ETAG 2019 conference was held on 31st January 2019. You can find the presentations below – videos of all the presentations can be found on our Youtube channel. PRESENTATIONS (please click the title to view slides) Tourism – The Big Picture Bernard Donoghue, CEO, the Association of Leading Visitor Attractions Edinburgh 2030 – Starting the Conversation Nick Finnigan, Executive Manager, […]

ETAG Digital Solutions for Tourism 2018 – Presentations

Posted on 26 October 2018

The 8th  Digital Solutions for Tourism Conference was held on 25th October 2018 at the National Museum of Scotland. The presentations reflected the great variety of work going on in Edinburgh and Scotland today, and offered a look to the future of tourism, as well as international best practice. If you missed out, the slides are available here […]

ETAG Conference 2016 – Presentations!

Posted on 8 February 2016

Thanks to everyone who came along to the ETAG Conference 2016! Yet again the event was a great success and the presentations were fantastic! If you didn’t make it on the day or if you just want to re-cap on the fantastic presentations have a look below where we have made them available for you! China […]