SWAY Report – ‘Social Media at VisitScotland’

Posted on 12 June 2022

VisitScotland have recently produced a Microsoft Sway Report ‘Social Media at VisitScotland’. The report looks at what works well on their social channels, highlights TikTok as a growing channel, gives information on how businesses can get involved, and outlines a few tips for businesses to keep in mind for 2022. View report ‘Social Media at […]

Electric Vehicle Charge Point Tourism, Recovery Fund – apply now!

Posted on 11 May 2022

The purpose of this fund is to help support businesses to recover from the impacts of Covid-19. This Fund will allow eligible businesses to obtain funding to install an electric vehicle charge point, helping them to demonstrate a point of differentiation and their commitment to responsible tourism practices, meeting the needs of visitors who are […]

Scottish Tourism Observatory – Website Launched

Posted on 28 April 2022

The aim of the Observatory is to make data for tourism in Scotland easy to find and to use. This first phase of the Scottish Tourism Observatory is just the start of our journey to improve tourism data in Scotland. The work that’s been done has laid the foundation for future development to meet more […]

Unpack China – new online toolkit to assist Scottish tourism recovery

Posted on 12 April 2022

Unpack China, a brand-new online training toolkit was launched at the annual ETAG Conference on Thursday 31 March 2022.  Aiming to assist Scottish tourism recovery from the inbound Chinese visitor market once international travel opens up again, Unpack China is a series of short films and resources, available online and for free, which will help Scotland’s […]

ETAG Conference 2022 – presentations & videos

Posted on 7 April 2022

We were delighted to welcome almost 200 delegates to the EICC on Thursday 31st March for our first ETAG Conference in over two years!  From what you have told us you really welcomed the opportunity to come together face-to-face, to rebuild networks, make new connections as well as to hear the latest news and trends around […]

‘Scotland is Calling’ global marketing campaign – industry guide

Posted on 28 March 2022

‘Scotland is Calling’, the global marketing campaign from VisitScotland, is designed to support the recovery of Scotland’s tourism industry, by keeping Scotland front of mind with high-spending international visitors. The aim of the campaign is to make Scotland the first-choice destination when international travel is possible again – encouraging forward bookings for late 2021 through to […]

Forever Edinburgh – The Story Never Ends

Posted on 22 April 2021

The Forever Edinburgh Working Group, comprising City of Edinburgh Council, VisitScotland and ETAG, has been working away behind the scenes to secure funding to evolve and build on the #ForeverEdinburgh initiative launched last year.  Taking learnings from last year and using latest customer research and insights, we have been working to develop the ForeverEdinburgh platform and associated campaign […]