ETAG Recovery Programme – New Events added

Posted on 4 June 2021

ETAG Recovery Programme – new events added As part of our continuing activity to support the recovery of the city’s tourism and hospitality sector we are delighted to announce the addition of a raft of new events which are being delivered in partnership between ETAG, City of Edinburgh Council and VisitScotland.  Over the summer months we’ll […]

Forever Edinburgh – The Story Never Ends

Posted on 22 April 2021

The Forever Edinburgh Working Group, comprising City of Edinburgh Council, VisitScotland and ETAG, has been working away behind the scenes to secure funding to evolve and build on the #ForeverEdinburgh initiative launched last year.  Taking learnings from last year and using latest customer research and insights, we have been working to develop the ForeverEdinburgh platform and associated campaign […]


Posted on 6 April 2021

As restrictions ease and we look forward to welcoming visitors back to the city, it is essential that your business is visible to visitors. More than ever before, visitors are going online to look for information to plan their trips in advance, so you need to be proactive and make sure you’re not only visible to visitors, but […]

Scottish Traveltech Directory

Posted on 14 December 2020

A new digital directory of over 100 traveltech businesses and 30 industry case studies is now available online. Developed by the Traveltech for Scotland cluster, it showcases how various technologies such as online ticketing, smartphone apps and social distancing solutions can help tourism businesses in Scotland adapt and diversify in a post-Covid19 world. Traveltech for […]

St James Quarter Business Briefing

Posted on 25 November 2020

For the last few years we have all watched on as the east end of Princes Street begins to evolve… Now, as things start to take shape, join us to find out more about St James Quarter which is set to become a new lifestyle district within Scotland’s capital, transforming the City’s east end into […]

Forever Edinburgh Toolkit

Posted on 19 August 2020

Designed to bring the entire city together, we welcome you to the #ForeverEdinburgh Toolkit. Our collective aim is to ensure people feel confident that Edinburgh’s businesses and attractions are being responsible, that visitors are safe as effective precautions have been implemented and most importantly that they will really enjoy their visit. To support the #ForeverEdinburgh […]

New Edinburgh Tourism Campaign Platform -Brief

Posted on 10 August 2020

The COVID19 pandemic continues to have a devastating impact on Edinburgh’s tourism sector and encouraging visitors back to the city as the sector reopens is a huge and complicated challenge.   Recognising this, ETAG has been working with a range of partners to develop a new “collaborating to compete” campaign platform designed to bring the whole city together, from […]

Technology Solutions for Visitor Attractions

Posted on 23 June 2020

As part of a project initiated by DLP (Destination Leaders Programme), a small group of experienced tourism professionals have spent the last month looking at how different technologies can help visitor attractions and experiences in Scotland adapt and diversify in a post-COVID-19 world. The result of this research is an interactive toolkit, designed to give attractions […]

Article: Keeping in touch with China Market during Covid-19

Posted on 17 June 2020 by Margaret McNeil

It has never been more important for destinations and businesses to keep inspiring and to engage with followers through social media platforms during the current Covid-19 crisis. When many visitors have had to cancel their trips to Edinburgh in 2020, and the international tourism market is yet to recover due to travel restrictions, safety concerns […]