FRINGE 2024 – Business Opportunities available for local tourism & hospitality businesses

Posted on 12 June 2024

Every year ETAG work closely with our colleagues at Edinburgh Festival Fringe Society to highlight the business opportunities available to the tourism and hospitality sector across the city. As Edinburgh Festival Fringe is the world’s largest arts festival, it offers a unique opportunity to engage with a significant and engaged following of audiences, artists and […]

Our city is 900 years old! Get involved in the Edinburgh 900 celebrations!

Posted on 1 May 2024

Edinburgh has selected 2024 to mark the start of the 900th anniversary of our city, and to the story of Edinburgh’s journey through the centuries. To celebrate, there will be a varied programme of events and activities taking place across the city. The full programme of events will launch in July. Businesses who wish to […]

FOREVER EDINBURGH – New Business Opportunities (Summer 2024)

Posted on 30 April 2024

Edinburgh’s ‘Taylored Taste Trail’Forever Edinburgh invite you to participate in the Forever Edinburgh ‘Taylored Taste Trail’, an exclusive culinary adventure designed for ‘Swifties’ who will be in the city from June 6th to 9th. Your business will be promoted on Forever Edinburgh, with a dedicated landing page on, and a bespoke Tasting Trail map. This […]

Get China Ready in 2024!

Posted on 24 May 2023

 Size of Chinese Visitor Market – An Opportunity!The China Outbound Tourism Research Institute estimates that 18 million Chinese tourists will travel internationally in the first half of the year, followed by 40 million in the second. It’s worth noting that by 2019 VisitScotland were reporting that China was Scotland’s 5th largest international visitor market by number of visits, 4th largest by expenditure and 3rd largest by […]

Forever Edinburgh – The Story Never Ends

Posted on 22 April 2021

The Forever Edinburgh Working Group, comprising City of Edinburgh Council, VisitScotland and ETAG, has been working away behind the scenes to secure funding to evolve and build on the #ForeverEdinburgh initiative launched last year.  Taking learnings from last year and using latest customer research and insights, we have been working to develop the ForeverEdinburgh platform and associated campaign […]

New Edinburgh Tourism Campaign Platform -Brief

Posted on 10 August 2020

The COVID19 pandemic continues to have a devastating impact on Edinburgh’s tourism sector and encouraging visitors back to the city as the sector reopens is a huge and complicated challenge.   Recognising this, ETAG has been working with a range of partners to develop a new “collaborating to compete” campaign platform designed to bring the whole city together, from […]