Category: Facts & Figures

New Report, “The No-Normal” reveals unexpected travel trends for 2023

Posted on 29 November 2022

Expedia Group, which includes popular travel sites Expedia, Hotels.com and Vrbo, has revealed some unexpected travel trends for 2023. The “No-Normal” study was conducted from Sept. 22 to Oct. 14, through an online survey of 24,000 adults, from 17 countries, who are planning domestic or international travel in the next 36 months. Key highlights include: Read full […]

Findings from the latest Scottish Tourism Index Survey

Posted on 18 November 2022

Key findings from the survey, run by 56 Degree Insight in partnership with the Scottish Tourism Alliance, were: While nearly three quarters of Scots have been taking holidays in 2022, they are still taking fewer than pre-pandemic and the cost-of-living crisis is now really biting into consumer holiday intentions for 2023. 58% felt their holiday choices […]

Latest Scottish Tourism Index results – August 2022

Posted on 19 August 2022

The latest set of results from our quarterly survey of Scots’ residents’ holiday opinions and behaviours – the Scottish Tourism Index are now available. A representative sample of over 1,000 Scottish residents were interviewed to understand more about their holiday choices for 2022 – following on from the previous survey undertaken in April.   Key highlights from […]

SWAY Report – ‘Social Media at VisitScotland’

Posted on 12 June 2022

VisitScotland have recently produced a Microsoft Sway Report ‘Social Media at VisitScotland’. The report looks at what works well on their social channels, highlights TikTok as a growing channel, gives information on how businesses can get involved, and outlines a few tips for businesses to keep in mind for 2022. View report ‘Social Media at […]

Scottish Tourism Observatory – Website Launched

Posted on 28 April 2022

The aim of the Observatory is to make data for tourism in Scotland easy to find and to use. This first phase of the Scottish Tourism Observatory is just the start of our journey to improve tourism data in Scotland. The work that’s been done has laid the foundation for future development to meet more […]