Forever Edinburgh – The Story Never Ends

Posted on 22 April 2021

The Forever Edinburgh Working Group, comprising City of Edinburgh Council, VisitScotland and ETAG, has been working away behind the scenes to secure funding to evolve and build on the #ForeverEdinburgh initiative launched last year.  Taking learnings from last year and using latest customer research and insights, we have been working to develop the ForeverEdinburgh platform and associated campaign […]

Edinburgh’s Christmas Goes Digital for 2020

Posted on 12 November 2020

Edinburgh’s Christmas is set to help the city celebrate Christmas safely and differently this year, with the announcement of a new digital programme by Underbelly, Producers of Edinburgh’s Christmas.  Following a year of unprecedented hardship for both residents and businesses, this year Edinburgh’s Christmas celebrates its creative community and supports local businesses to bring festive […]

New Edinburgh Tourism Campaign Platform -Brief

Posted on 10 August 2020

The COVID19 pandemic continues to have a devastating impact on Edinburgh’s tourism sector and encouraging visitors back to the city as the sector reopens is a huge and complicated challenge.   Recognising this, ETAG has been working with a range of partners to develop a new “collaborating to compete” campaign platform designed to bring the whole city together, from […]

Helping visitors enjoy Edinburgh responsibly

Posted on 3 July 2020

As coronavirus (COVID-19) restrictions are further eased, and tourism prepares to reopen on the 15 July, VisitScotland have created a new visitor charter on how to enjoy Scotland over the coming months. This guidance informs visitors of how they can work together with businesses and communities to help the tourism industry get back on its feet, […]

Get “Good to Go”

Posted on 25 June 2020

VisitScotland have worked with Tourism Northern Ireland, VisitEngland and VisitWales to develop a new UK-wide industry standard and consumer mark to provide confidence for visitors, communities and tourism businesses alike – as the sector works towards reopening. The ‘We’re Good To Go’ industry standard and supporting mark mean businesses across all sectors of the tourism industry in […]

Technology Solutions for Visitor Attractions

Posted on 23 June 2020

As part of a project initiated by DLP (Destination Leaders Programme), a small group of experienced tourism professionals have spent the last month looking at how different technologies can help visitor attractions and experiences in Scotland adapt and diversify in a post-COVID-19 world. The result of this research is an interactive toolkit, designed to give attractions […]

Preparing to re-open

Posted on 19 June 2020

Following the publication on Scottish Government guidance on re-opening (issued 18th June) VisitScotland have created a resource to help your business get ready to re-open. A new dedicated section of the VisitScotland website has the latest guidance checklists for your business specific advice for your sub-sector Check out VisitScotland to keep up-to-date on the latest […]

Article: Keeping in touch with China Market during Covid-19

Posted on 17 June 2020 by Margaret McNeil

It has never been more important for destinations and businesses to keep inspiring and to engage with followers through social media platforms during the current Covid-19 crisis. When many visitors have had to cancel their trips to Edinburgh in 2020, and the international tourism market is yet to recover due to travel restrictions, safety concerns […]

Edinburgh Tourism Resilience, Reboot & Recovery Plan

Posted on 16 June 2020

Project Updates: April 2020: 8 April – Initial Tourism Recovery Plan Presentation to SIG 16 April – Overview of Covid-19 Impacts on Tourism in Edinburgh – presentation to SIG and ETAG May 2020: 7 May 2020 – Tourism Recovery Plan update presentation to SIG June 2020: 8 June – Tourism Recovery Plan update to SIG […]

How digital technology can help you safely re-open

Posted on 11 June 2020

Both ASVA and VisitScotland recently hosted a webinars looking at how tech can help tourism businesses to re-open safely. We thought it would be helpful to pass on a summary of the key points to help you think about re-opening safely. Some key things to consider are: Implement timed booking slots to control numbers – […]