Blog

Welcome to the ETAG Blog!

Here is where you can meet our guest bloggers and hear their views on life, love, the universe, and, of-course, share in their knowledge of all things tourism!  Keep an eye out for tourism top tips, insider views and gems of wisdom which could be of use to you and your business.

Article: Persuasive Design – using psychology to optimise website performance

Posted on 9 December 2014 by ETAG

Guest Blogger: Simon Duke, Head of User Experience, Innovation Digital Persuasive design is a fascinating area; combining human psychology with online marketing and website usability. As marketers, if we use persuasive design techniques well, we can influence users and subtlety change their behaviour. One theory behind persuasive design that resonates well with me was developed by […]

Article: TV Advertising, #Hashtags and Social Media

Posted on 4 December 2014 by ETAG

Christmas Adverts – So which one is your favourite?  It’s the very thing now – Christmas Adverts launched with catchy #hashtags to drive audiences to social media – getting us to drive engagement and do the advertising for them! Clever? We think so. What about Monty the Penguin from John Lewis? He even has his […]

Article: How Digital is your Christmas?

Posted on 1 December 2014 by ETAG

Seasons Greetings One and All! December is here. We’ve brought you an old but fun favourite from Youtube….If Jesus was born was in the digital age! You will notice just how much of the digital and social platforms have changed since 2010! If you have a good Christmas story, image or video to share please contact […]

Article: Tweet Tweet Tweet… is anyone listening – use Twitter Analytics and Find Out!

Posted on 27 November 2014 by ETAG

Twitter launched in 2006 yet it has taken them until 2014 (August to be exact) to give us all a free analytics dashboard directly from within their platform – phew! You can access information about your analytics from analytics.twitter.com/about. You just need to sign-in as you would normally to access your Twitter account. You will learn […]

Article: Hashtags #what’sthefuss?

Posted on 29 October 2014 by ETAG

Twitter gave birth to the hashtag. A little symbol # added to the beginning of a word or phrase that allows readers to group together tweets following a specific conversation or creating a conversation theme of their own. By adding the # to the beginning of a word or phrase the user makes that word […]

Article: How Digital can Work for You. You proved it!

Posted on 8 October 2014 by ETAG

Edinburgh Tourism Action Group have been running Technology Workshops for almost 3 years now. We are keen to respond to your needs and ensure that we keep you up to date with the latest technology trends…but sometimes we ask ourselves… Are we doing the right thing? Well thanks to Kirsty Hepburn at Heritage Portfolio, we think we might just […]

Article: Did you know ‘Edinburgh Hotels’ is Googled 33,000+ times per month….

Posted on 16 September 2014 by ETAG

Indeed it is! And then there is ‘flights to Edinburgh‘ with 110,000 searches per month….are you getting your fair share of this traffic? There is no doubt, Edinburgh is in high demand. Whether it be Edinburgh attractions, restaurants, hotels, shopping, tours or tour guides. As a product, Edinburgh is much sought after. This month Stephen Whitelaw […]

Article: Robin Worsnop – Welcome to the ETAG Website

Posted on 29 May 2014 by ETAG

I’m delighted to be writing this inaugural Blog for the new ETAG website. As a virtual organisation, the website is very much the “home” of ETAG and the cornerstone of our ambition to create and support a strong, thriving tourism community in Edinburgh.