Blog

Welcome to the ETAG Blog!

Here is where you can meet our guest bloggers and hear their views on life, love, the universe, and, of-course, share in their knowledge of all things tourism!  Keep an eye out for tourism top tips, insider views and gems of wisdom which could be of use to you and your business.

Article: Why you should attend our Social Media Content Slam #Edcal

Posted on 27 April 2015 by ETAG

In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]

Article: Some of our Favourite Social Media Marketing

Posted on 2 April 2015 by ETAG

There have been many funny, challenging and brave uses of social media marketing that has paid off for brands.  We thought we would share some of the more eggciting ones with you this Easter holiday weekend. 1. Let’s start with #ByeZayn (sniff). Supermarket brand Lidl cleverly news jacked the departure of Zayn from boy band One Direction – they knocked a […]

Article: ETAG #Techtourism Eclipses in 2015

Posted on 26 March 2015 by ETAG

The ETAG Technology Conference 2015 was a huge success so much so, the sun and moon eclipsed!  Yes ETAG, arranged conference to coincide with an eclipse of the sun! Well… … Always a great event for networking we had 150 attendees who learned about Mobile Ticketing, Talking Posters and 3D Printing (amongst other topics). Watch the Ultimaker video to get […]

Article: #EdCal Social Media Slam Success!

Posted on 9 March 2015 by ETAG

Led by our ETAG Technology presenters we hosted #Edcal a brain storming session to create a joint marketing calendar to promote Edinburgh. The buzz in the room was fantastic and we are very grateful to all of our table hosts who did an amazing job! Our aim for 2015 is to support one another in content […]

Article: The Benefits of Google Trends

Posted on 4 March 2015 by ETAG

Over recent workshops and Technology Tuesday sessions we have discussed SEO and keywords a lot! We have looked at Mobile SEO and discovered why Online Travel Agencies often dominate the search space. There are so many keywords and phrases we could use to promote our businesses with, hotels in edinburgh, luxury wedding venues, restaurants, fine […]

Article: Why Online Travel Agencies dominate Search Results

Posted on 1 March 2015 by ETAG

Last week we welcomed back David Goldie of Mackerel Media to discuss the dominance of Online Travel Agencies (OTAs) in the Search Space. So why is it that OTAs often rank above our own business when people search on our own brand name? Well… Deep pockets £ – they spend a lot of money on […]

Article: Mobile search is kind of a big deal!

Posted on 11 February 2015 by ETAG

Read our Guest Blog by David Goldie of Mackerel Media Early last year Tom Loosemore the Deputy Director at the Government’s Digital Service was asked the question: “When will more people visit GOV.UK using a mobile or tablet than a PC?” Tom responded: “On Christmas Day 2014, if not before.” In fact it actually happened far […]

Article: Our own Personal Ninja Pinner Mr Whitelaw invites you to join him…

Posted on 8 January 2015 by ETAG

We are talking Pinterest (all one word)… not Pin Interest but Pinterest. “Pinterest is a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool.” A few facts: The platform, which is free, has over 70 million users Given the visual nature the platform is highly engaging – users often […]

Article: Gamification

Posted on 28 December 2014 by ETAG

Guest Blog from Simon Duke , Head of User Experience, Innovation Digital Engaging users with a product is a key goal of marketers. Recently, there has been a move to understand how techniques used to make games so deeply absorbing can be used to create more engaging digital content. What makes games so engrossing? Game […]

Article: Video Content Made Easy with Mark Hunter

Posted on 22 December 2014 by ETAG

Guest Blog from host of Video Content Made Easy – Mark Hunter, Postable All social networks require some form of media, social media. For many businesses this presents a challenge; the need to creatively engage with their target markets via some sort of compelling social media. YouTube ticks several boxes. It is a social network, […]