Blog

Welcome to the ETAG Blog!

Here is where you can meet our guest bloggers and hear their views on life, love, the universe, and, of-course, share in their knowledge of all things tourism!  Keep an eye out for tourism top tips, insider views and gems of wisdom which could be of use to you and your business.

Everyone needs a plan … Even Gangsters!

Posted on 27 September 2015 by ETAG

Well it struck me when I came across the The 21st Best Heist Movies of All Time, that we all, regardless of the morality of the outcome… need a plan! The Oceans 11, 12 and 13 all started with grand plans which were then: a) researched, b) modified, c) researched again, d) resourced, e) elements […]

Email Marketing – Dead or Alive?

Posted on 21 September 2015 by ETAG

With the myriad of new, newer and newest social media platforms popping up here, there and everywhere, is there still a place for email marketing? Are you still using email as one of your marketing tools? Do you test your own company emails on mobile devices…do they look good and read well? It is predicated that by […]

Article: Taste Scotland with Travel Massive Edinburgh!

Posted on 8 September 2015 by ETAG

Scran Salon & Zomato: Year of Food and Drink 2015 (from Katie Duncan at Travel Massive) Food and drink is the main attraction for many a traveller, and the key ingredient of so many memorable destinations across the globe. As September is the celebration month of the Year of Food and Drink Scotland 2015, Travel Massive […]

Article: Give people a peek into your world with Periscope

Posted on 23 August 2015 by ETAG

We’ve all been there, passing a neighbour’s house on the way home. The blinds are up and curtains wide open. You know that you shouldn’t look. You try to resist. Are they really the textbook family everyone believes them to be? Are they Bouquet or really just Bucket? You can’t help it. You have to […]

Article: The Turing Festival Edinburgh

Posted on 23 August 2015 by ETAG

Did you make it along to the 3 day event this August? Most unfortunately, we did not (someone’s got to look after the kids)! The line-up of speakers for the first day named full stack marketing sounded amazing! Was it any good? Well thanks to the event hashtag on Twitter, #fullstack15, not only do we know it […]

Article: #EdCal Afteroon-Tea #Hashtag #Bonanza!

Posted on 23 June 2015 by ETAG

Last week saw a brain-storm brewing again in the heart of Edinburgh with 40 local tourism businesses getting together at the newly opened and breathtakingly stunning Colonnades at the Signet Library on the Royal Mile to jointly produce a social media calendar for the next three months. Led by our ETAG Technology Facilitators, four teams were […]

Article: I know what you did last summer ..….but are you ready for summer 2015?

Posted on 11 June 2015 by ETAG

We all know that summer is the busiest time of the year for tourism – more so in Edinburgh than anywhere else thanks to the jam-packed events calendar!  While we are still awaiting the 2014 stats, a quick look at 2013 reveals that Edinburgh saw 1.36million overseas trips that year, about half of total overseas […]

Article: Are your Emails Mobile Friendly?

Posted on 26 May 2015 by ETAG

With more and more people opening emails on their mobile phones it is crucial that businesses optimize their email communication for mobile platforms. Think of the last dozen times you checked your email. Of these, how often did you open your emails on your phone? Was it easy to read? Chances are that you checked […]

Article: Travel Massive Edinburgh Takes Off!

Posted on 14 May 2015 by ETAG

Travel Massive is a worldwide network of meet-up events for travel professionals, which has been running successfully since 2010.  It currently has between 15,000 to 20,000 members worldwide and 80 community chapters across the globe. The Travel Massive global networking community is unique in how it attracts a diverse cross-section of the travel industry and aims to make the most of […]

Article: The Apple Watch has Landed – Will it Revolutionize Travel and Tourism?

Posted on 4 May 2015 by ETAG

Just like Christmas, Hanukkah and Chinese New Year have their fixed places on our calendars, Apple have become a regular addition to events we look forward to each year (or in their case, actually twice, three, four times a year). Friday, the 24th of April 2015, was one of these hotly anticipated dates. After years […]